Added: 08 December 2012
Salary: Competitive PackageJob Description
Why this role is Awesome: You will use your analytical and online campaign talents to improve TripAdvisor traffic.
The Search Marketing Analyst is a vital member of the TripAdvisor team responsible for bringing thousands of people to our site every day. Located in our London office, The Search Marketing Analyst will take responsibility for gathering of actionable data from our various sources to ensure consistent and continual optimization of the campaigns, as well as the generation and dissemination of reporting to ensure that the wider team is aware of campaign performance trends.
This role will share responsibilities for our substantial presence in SEM in Europe, the Middle East and Latin America.
This role will share responsibilities for our substantial presence in SEM in Europe, the Middle East and Latin America.
What You'll Do:
- Building online marketing campaigns with a primary focus on paid search marketing.
- Designing, implementing, and analyzing experiments to test optimization theories, including changes in bidding strategies, keyword discovery, and creative enhancements.
- Ad hoc analysis of data and strategies to recommend performance improvements.
- Daily and weekly campaign performance reporting and analysis.
- Working with the engineering and marketing teams to identify project areas or process. enhancements to drive overall program improvements.
- Developing relationships with partners at major search engines.
Desired Skills & Experience
What We Seek:
- An interest in solving problems / genuine curiosity about how consumers make decisions.
- Experience with search engine marketing, or a quantitative field such as finance or accounting.
- Proficient language skills in Portuguese, Turkish or Arabic strongly desired.
- Quantitative thinker
- Passion for using data to make decisions
- Demonstrated analytic and problem-solving skills.
- Skill with Excel and/or Access
- Background in online advertising, paid search, e-commerce, and online travel are preferred
- Demonstrated background in mathematics, statistics, computer science/engineering, or other quantitative field
- Ability to build and develop effective relationships
In addition, the ideal candidate will demonstrate the following competencies:
- Flexible and open to change and new information; adapts behavior and work methods accordingly
- Grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback.
- Exhibits integrity though fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment.
- Treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings, and capabilities of different people
- Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events and is able to move forward productively
- Identifies and analyzes problems; distinguishes between relevant and irrelevant information.
- Ability to balance time to market with a solution and make the right trade-offs along the way
- Strong analytical skills: understands and utilizes metrics relevant to role
- Clear communication through expression of facts and ideas in a clear, convincing and organized manner
- Good business judgment when making decisions and always considers the relevance/impact of each decision on the business
TripAdvisor is an Equal Opportunity Employer
Contact: Click Apply
Ref: Totaljobs/SEM - Portuguese
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